Driving Strategy, Policy, and Market Impact in EMS
TheVitals was founded to provide specialized consulting, strategic insights, and high-impact content for the Emergency Medical Services (EMS) industry. With a deep understanding of regulatory landscapes, market dynamics, and EMS operations, we help brands navigate policy development, engage key decision-makers, and accelerate product adoption.
From regulatory engagement and physician focus groups to market research and content strategy, TheVitals offers a comprehensive suite of services that enable EMS-focused companies to influence policy, establish thought leadership, and drive meaningful industry change. Our team’s expertise spans legislative strategy, EMS protocols, and content development, ensuring that our clients’ innovations gain traction with EMS agencies, medical directors, and frontline providers.
By leveraging trusted industry relationships and proven market entry strategies, TheVitals helps EMS brands not just break into the market—but lead the conversation.
Our Services
✔ Market Research – Data-driven market validation to help EMS manufacturers, technology providers, and healthcare organizations refine their positioning and messaging.
✔ Policy Development & EMS Regulatory Support – Navigating EMS regulations and protocol development, including developing adaptable policy frameworks and establishing relationships with EMS officials, policymakers, and industry organizations.
✔ Custom Content Production – Whitepapers, blog content, eNewsletters, lead generation assets, and CE-accredited educational resources.
✔ Executive Thought Leadership – Ghostwritten articles, LinkedIn strategies, and high-impact video interviews with EMS leaders.
✔ Multimedia Marketing – Webinars, short-format videos, and engaging social media assets to amplify brand presence.
✔ Strategic Consulting – Market entry strategies, regulatory engagement, policy development, and physician focus groups to validate and accelerate EMS product adoption.
We collaborate closely with our clients to ensure their content aligns with their marketing objectives, integrating seamlessly into their campaigns and media partnerships.
Our Expertise
TheVitals is powered by an elite team of EMS content and strategy experts, led by A.J. Heightman, Barry Hickerson, Mic Gunderson, and Jon Hughes—industry veterans with decades of experience in EMS publishing, regulatory affairs, market development, and digital transformation. Our leadership team has successfully influenced EMS thought leadership, helped shape industry regulations, and driven innovation across public safety communications.
With deep industry connections and a proven track record in EMS strategy, policy engagement, and market development, TheVitals is the trusted partner for brands looking to drive meaningful change and achieve lasting impact in the EMS industry.
